Every Monday. One pricing move, one visibility tactic, one thing you can use this week. Written for contractors in the trades.
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Latest: Issue #002 — Busy Is a Trap — Price for Profit
What's inside every issue
Why 'busy' does not mean profitable, the 3-step referral engine, and the 30-minute pricing audit.
In this issue
Being busy means your calendar is full. Being productive means the right things are in those slots. What job should you have said no to last month? Next time, walk away.
Word of mouth is the best lead source. 1. The Done Right Text. 2. The Referral Bonus. 3. The Google Review Play. One extra referral at $2,500 is $30,000/year.
Google is rolling out stricter LSA verification. Check your license/bonding docs. Accounts going inactive lose their Google Guaranteed badge.
Pull your last 10 invoices. Calculate your actual hourly rate after costs. Compare to what you thought. Pick one service and raise your price by 15%.
The most profitable contractors say no more often than yes. Before you take a new job ask: if this customer pays on time, am I still making a fair profit?
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